Jeweller expects a big payout with ‘floating diamond’ invention

It took two decades, millions of dollars, and a box of ruined and ‘exploded’ diamonds for a Wellington jeweller to finally be a step closer to a billion-dollar payout.
http://dlvr.it/SDZpzK

The truth about social media algorithms

Is social media working for your business? Could it be better? SIMON DELL goes back to basics to help you improve your online strategy.
http://dlvr.it/SDWP0n

The global pandemic: What buyers discovered

Selling and buying are easy, right? It’s gone on for millennia, but have we just witnessed the greatest change ever? DAVID BROCK thinks so!
http://dlvr.it/SDWP0f

How to run a successful sales training session

Jewellers know they have to invest in stock, shop fit-outs, advertising and promotion however, DAVID BROWN says investing in staff training is often overlooked.
http://dlvr.it/SDWP0T

Reduce customer churn: 5 ways to understand at-risk customers

Oddly enough, customers who are close to ‘leaving’ your business can be very valuable, but only if you know how to recognise them. JEANNIE WALTERS reports
http://dlvr.it/SDWNzn

The dirty little secret your data isn’t telling you

Market research and data can tell us a great deal. However, TOM MARTIN believes one of the most important things is the ‘why’; and that’s something best left to humans.
http://dlvr.it/SDW4Pj

World-first Australian rough sapphires auction a “big success”

Australian jewellery supplier, SAMS Group managed to secure a large portion of rare sapphires at an international gemstone auction billed as the “world’s first and largest rough sapphire auction.”
http://dlvr.it/SDRNjR