Friday, April 9, 2021

Now Showing: Opal whisperers find $1.2 million deposit; buying turquoise from Iran; making a coin into a ring

Take a few moments to enjoy Jeweller's Friday Flicks video selection including updates on current affairs and insights into our jewellery trade. This week, meet local opal whisperers who discover a miraculous opal deposit, dive into how turquoise is mined from Iran and watch a jeweller transform a coin into a ring.
http://dlvr.it/RxJFTy

Wednesday, April 7, 2021

The advice that could save you from your own gemstone nightmare

CHRIS HOLDSWORTH offers a warning to jewellers over the dangers of gemstone treatments, which can have expensive consequences if undetected.
http://dlvr.it/RxCnM4

Why content is – still – king when it comes to marketing your business

Content has always been important in digital marketing, but the landscape has now shifted, writes SIMON DELL, who advises business owners to focus on new ways of communicating online.
http://dlvr.it/RxCnLf

Is the price really right? Consider these seven key factors when setting your prices

Many retailers default to the ‘cost-plus’ pricing strategy – but it’s not the only way to determine what you can charge for your stock, explains DAVID BROWN.
http://dlvr.it/RxCnJn