Your December trading starts now

December is a critical month for retailers – and even more so this year given the disruption of COVID-19. With four weeks to go, now is the perfect time to assess your store’s readiness – particularly if you have been closed or limited trading, writes DAVID BROWN.
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What jewellers can learn from Goldilocks

When it comes to selling, there are certain behaviours that can stop sales before the process even begins. DOUG FLEENER discusses how staff can ensure they’re establishing the right in-store environment to promote purchasing.
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Data matters - satisfaction versus loyalty

Customer satisfaction is not the same as customer loyalty but if customers are happy, does it matter what retailers call it? Yes, says LISA MASIELLO, who argues that the terms aren’t interchangeable.
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'Autumn Dream' earrings

Leah Abercrombie, Newcastle, NSW Matthew Jewellers
http://dlvr.it/RlLYj2

'Helena' ring

Jodi Phillips, Gold Coast, QLD Jodi Phillips Jewellery
http://dlvr.it/RlLYhq

Natural pearl cockatoo pendant

Shayne Rowe, Cairns, QLD Rowe Design
http://dlvr.it/RlLYgs

Swarovski Created Diamonds

Over the past 125 years, Swarovski has always lived by the values of their founder Daniel Swarovski, and this includes offering a customer experience equal to the brilliance of their stones.
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